malesniak 2/11/22 malesniak 2/11/22

Beat Saber Queen - 2021

Beat Saber Queen in 2021 with AfreecaTV was a major milestone in building the VR Gaming ecosystem in Korea. We started that journey at the beginning of the year, and finally pulled it off with the help of our friends and Meta, Beat Games, Onestore, and of course our production partners AfreecaTV.

This was the first program for Beat Saber in the world. I hope we can produce this program properly in 2022, let's see how it goes! Who knows, this could be the next "Masked Singer"? (For those who don't know it's a Korean program that was licensed to a US producer.)

Check it out below on Koon's YT channel, skip to around 20min to see me play "Reason for Living" on Expert Plus.

You can also check out the full program AfreecaTV:

https://vod.afreecatv.com/PLAYER/STATION/77408486?change_second=741.

malesniak 10/7/21 malesniak 10/7/21

Michael's Metaverse for Dummies

(Updated November 2022)

A year ago I posted a Value Chain for the metaverse. It was a crazy year, both with work and with working through corporate politicking, so I never really clarified what this value chain means. Well, I did but you only would have heard it if you had the pleasure of talking to me directly about it. So in adding to this older post I hope to add some meat to this awesome graphic guide I created.

First, let me start by saying today the ideas of "metaverse" and "Web3" have been conflated to mean just about anything. PE and the like are pushing a bunch of ideas that drive this market size to stratospheric scale. That's not my bandwagon, and it's really disappointing to see credible VCs launch "metaverse podcasts" just to host mostly philosophical discussions by wealthy founders with expensive websites for companies that don't really do anything.

Innovation requires a velocity, in other words there must be a clear direction and force driving it in that direction. For me, the direction for metaverse is clear and can be summed up into one word:

Presence.

Without presence, there is no difference between a metaverse use case and any number of things that have come before. Just because a service has a UGC business model, looks like a version of The Sims and is hosted on a blockchain, doesn't make it part of the metaverse.

Services like Fornite, Roblox, and Minecraft could arguably be placed on an evolution of the metaverse because "Presence 1.0" could be summarized to mean a service that includes a personal, customizable identity in the form of an Avatar. However, the metaverse has always been more immersive than that.

A true metaverse experience should be built with presence in mind. The most immersive, presence-providing technology today is Virtual Reality. However, Augmented Reality is coming and will also makes its mark on the metaverse. One day, probably (for real, and finally!) when 6G rolls around. Other interesting use cases are emerging already as well, like remote piloting drones.

My value chain therefore focuses on technologies that enable presence. They are, from top-to-bottom:

1) The Use Case - Borrowing from definitions of "spatial web" and older mental models for "metaverse" they must include a Virtual World, Avatars, and NPC (which can be any kind of agent, including plants or animals. A use case could, using this definition, include a Web or Mobile use case like World of Warcraft, or even Quake for that matter. However, there must be a guideline -- for which one day some persons savvier than me shall, I pray, create protocols to allow for cross-integration like a "metaverse middleware" -- that includes the Mechanics, Aesthetics, and Dynamics of the use case. While they could be anything, again I stress that anything without presence (even Presence 1.0 aka just an open world game (or even a gameless world in theory but... boring!) wouldn't really be metaverse material.

I would break down what I consider valid categories of metaverse use cases to be:

Virtual Reality (VR) - bring my consciousness to a virtual environment;

Augmented Reality (AR) - bring a virtual environment to my consciousness;

or, Advanced Peripherals (AP) - bring my consciousness to a real world with a virtual body.

2) Interfaces - These enable an end user to Access the metaverse. Today, devices like notebook computers and especially smart phones are ubiquitous. However, HMDs like Quest 2 are proving that the time for Virtual Reality has arrived. The adoption curve is working in favor of new Virtual Reality headgear, we will start to see them taking marketshare from consoles, notebook computers, and tablets in the coming years. Some credible sources predict that by 2027-2030 (thereabout) we'll start to see smartphone-like scale in the 1-2B device range. This will depend on the use cases that emerge for the devices in the meantime, it's a bold prediction but I wouldn't bet against it.

The three types of interfaces that exist today and correlate to the categories I use for use cases are:

Head Mounted Displays (VR), people wear them to experience VR;

Augmented Reality Glasses (AR), people wear them to experience AR;

and, Drones (AP); people use them in combination with an HMD to pilot in first-person.

3) IoT - Another victim of overly-hyped PR fueled arguably by too much liquidity, IoT is actually alive and well. You just don't hear about it anymore. In fact, some would argue the most exciting thing about 5G, and why you could consider it a transitionary technology, is the LTE capacity it frees up for Narrowband IoT and CAT-M1 mobile use cases (less data, more data respectively). The meta data that is enabled for use by IoT is enabling the "meta"verse. Much of the sensory information used in VR or AR today is on the local hardware, but more will be moved to the edge and those edge data sets will be move to the metaverse as well. IoT will enable RT modifications to virtual environments and provide allow for accurate depictions of real world places virtually.

4) Blockchain - So much hype around blockchain, what to believe? The fact remains that it is a great technology for attribution, and no other system for attribution allows for so much flexibility and resilience. We are still at the nascent phase of this technology, but the ability to interact in a hyper-realistic way while using VR, AR, or AP will require new ways to verify identity, ownership, and potentially enable entire worlds to "fork" from a primary platform on a foundational blockchain like Etherium to generate its own economy while borrowing from the rules and protocols of the main blockchain.

5) Multi-access Edge Computing or MEC - This darling of the telecom industry has been around for probably twenty years, and it's finally seeing daylight with the advent of 5G. If you had to pick one technology that if you removed from 5G the whole telecom community would be yelling "jenga" it would be probably be MEC. This moves some of compute from the core network closer to the end user which makes for the low-latency so hailed by the industry. Today the technology is solid, but the search for a use case that is truly mobile and economical has still turned up no major victors. Most experts see presence-drive use cases for the metaverse as the likely candidate. Who pays, and how, is still anybody's guess.

6) The Cloud i.e. Data Centers - Believe it or not, the cloud isn't mature at all. It's growing fast, and the data center race is on especially as companies eye the metaverse - again, meaning presence-driven use cases like VR, AR or AP - as a rapidly approaching reality. Virtual Reality is the fastest growing form of digital media, and as soon as AR is mature you can rest assure every telecom will dump billions into adoption of those use cases. Metaverse will boost traffic on high-throughput / low-latency networks like none other. Cloud technologies, working in coordination with MEC (which is a derivative of cloud) will move that content off the end user device making them lighter and far more portable.

7) Connectivity - I know, everyone hates the their mobile carrier. They're boring utilities that barely deserve the right to be called "Tech", right? Wrong, so so so wrong. I would encourage people unacquainted with how Youtube gets from the cloud to their smartphone to take a few hours to dive into what makes these technologies so amazing. Telecom is pretty amazing, period. Everyone thinks rocket sciences is amazing. Everyone thinks the Pyramids of Giza are amazing. Well, telecom is way more amazing in my opinion.

Finding a way to divvy-up incomprehensibly small wave-lengths moving at unfathomable speeds then somehow send a Netflix movie over-the-air, through the ground and under the ocean -- or via outer-space -- back through the air to find it's intended target... you. Anyway, no-one would argue it's important. Maybe just take a moment to appreciate it more.

8) A.I. - Another victim of the hypecycle, AI is advancing rapidly. The point of AI is to optimize things, not find new business models necessarily (although that happens too) but to make existing things work a lot better. Think about electricity, it didn't make the industrial revolution happen, coal did. But it made factories exponentially more efficient at making goods once we found the best way to optimize production using it. Same thing with AI.

For the meteverse it's tempting to jump to the alluring General AI, and sure that is pretty cool and fun to imagine. But the applications of AI to the metaverse are happening all the time already, just good old fashion AI. For example, the physics in a virtual world, or rendering in real-time while predicting where the eye will be focusing in the next oh, 2 milliseconds. Generative Adversarial Networks are also really fascinating, as they could hold the key to creating data for building models for worlds we imagine rather than relying on collecting training data from real world sources. They are also the technology used for things like AI's writing essays or music, and paintings about cats and other things.

In conclusion...

The convergence of these technologies is what has gotten me excited about the metaverse since, well at least since before it was the latest tech trend or buzz word. This value chain of converging technologies will generate an enormous amount of creativity in the coming decade. Even by 2025, five years from when Epic founder Tim Sweeney announced he was earmarking more than $1B to build a "metaverse" -- the moment which first initiated this new buzz around an old idea -- if you take a moment to reflect on how much has changed between that future date and 2020, it will be much like looking back at 2005 from 2010. Take a guess when Netlix started streaming movies? (Answer: 2007)

Michael's Metaverse for Dummies by Michael A. Lesniak is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at /www.malesniak.com//2020/09/blog-post.html.

malesniak 3/4/19 malesniak 3/4/19

Securing Mobility

SKT at MWC2019

Last year SK telecom announced our True Innovation program (www.true-inno.com) at MWC. True Innovation was founded to make collaborations with SK telecom fast and effective, whether you are a large technology-driven company or an innovative startup. In our first year, we had several successful collaborations in Korea and with global partners.

But more about True Innovation's inaugural year accolades later, having just returned from MWC '19 I wanted to share one of those collaborations in particular: our V2X (Vehicle-to-Everything) Secure Central Gateway. As one of the founding members of True Innovation, I was personally inspired by the overwhelming interest this collaboration received from some of the world's leading auto manufacturers, mobility service operators, and tier-one suppliers. Based on the feedback from several industry insiders, it's fair to claim the V2X Secure Central Gateway is several years ahead of the competition.

The collaboration combines the innovative prowess of two of Korea's high-profile startups Gint and FESCARO, as well as SK telecom's subsidiary ID Quantique. In addition to representing a technological breakthrough for mobility, the collaboration is a symbolic culmination of the past 12 months as both Gint and FESCARO came through SparkLabs, True Innovation's strategic launch partner and Korea's No. 1 Accelerator; while SK telecom also announced the acquisition of IDQ at MWC last year.

The V2X Gateway ensures the safety of passengers by monitoring in-vehicle networks (called CAN buses) in real-time and without omissions for abnormalities. If any unusual activity is detected, this is immediately sent to the cloud where it is analyzed along with information from every other vehicle in the fleet to determine if it is a security threat, and to determine an appropriate course of action. The gateway encrypts both the in-vehicle networks as well as end-to-end communication between the gateway and the cloud, enabling features such as initiating emergency calls, or secure OTA (over-the-air) updates.

V2X Secure Central Gateway from Michael Lesniak

malesniak 9/5/17 malesniak 9/5/17

How to Lose 30lbs in 3 Months: An Intro to Quantified Self

Disclaimer: I am not a nutritionist, health advisor, doctor or any other type of certified anything in medicine. Any opinions are entirely my own, if you die or get injured after reading this it's your fault.

My Favorite Picture for Summer 2017

My Body Weight: From 205 to 175 in 3 months

I've spent the past 3 years working as a Project Manager for Global Strategic Initiatives. All the travel, with the lavish lunches, dinners, and early morning breakfast buffets, took a toll on my health. I gained a lot of weight, and although I never entirely stopped exercising my routine suffered.

A few months ago I decided to make some changes. For years I had heard of Quantified Self (QS) and had even dabbled in apps to check my steps, how much I eat, etc. Now it was time to make a concerted effort to test how much of an impact QS can really have.

QS is a broad category that covers all sorts of sensors people can use to track quantitative data about different aspects of their body. There is an essential mantra though, and that is to "support new discoveries about ourselves and our communities that are grounded in accurate observation...." There is a lot going on here... so I decided to just focus on two things: Exercise and Diet. These are the quintessential variables of weight loss, and I wanted to know how much more effective I would be at losing weight by keeping track of them every day.

Getting Started

Since at least the 1950s people have said that weight-loss is about Reducing Caloric Intake while Increasing Caloric Burn. In other words, "eat less, exercise more." Just getting started I didn't want to burden myself with too much information, so I decided to just worry about these two stats.

I had used LoseIt in the past with some success, and I really like the app. So I decided to try using it every day to track how much I eat and burn. It's really easy to do:

1. Download the app and signup
2. Set a weight loss goal: target weight and finish date
3. LoseIt will calculate how many aggregate calories are available to you every day
4. Track everything: food, and exercise
5. BE HONEST: if you go over because of a dinner party, make it count and don't hide it

LoseIt App

LoseIt includes a massive database of foods including groceries and meal items from international restaurants, has a Barcode Scanner for quickly adding new foods, and will analyse images as well.

Next, I am a huge fan of Strava. While LoseIt has an excellent database of exercises and estimates for calories burned for each, Strava is the best tool for sharing your epic rides, runs, or walks. It's also a good tool to give you confidence in how you are making inputs to the LoseIt app so you can be sure you are tracking the right amount of calories burned.

Being Honest

Be really honest about how much you consume in terms of calories. It will only take a couple nights-out with the boys to realize that alcohol and bar foods are your enemy #1. Likewise, it will only take a couple of breakfast scones and vanilla lattes to realize that sugar-filled pastries and beverages are your enemy #2.

If you are serious about weight-loss, you will quickly overcome these vices. Tracking them will help you acknowledge the problem and deal with it.

Hitting My Stride

The first thing you realise is that exercise will make you hungry, and if you want to combat hunger-pangs you need to find food that is low-calorie and filling. Sweet Potatoes are the champions, but also Light Yogurt, or Soy Milk, and Almonds (not too many) can be great. Sweet Potatoes have a lot of complex carbs so they take a while to digest. Yogurt, Soy Milk, and Almonds have protein and fats that are great for your body.

Fat is fuel, so the goal was to get my body to eat as much of my stored fats as possible. I really didn't know how to do that, but I figured giving my body food that was easy to convert to energy would divert energy away from digestion toward fat-burning.

Bring on the fruits and vegetables that give you lots of energy but are easy to digest.

Putting it in High Gear

After a month I started to see results. I was noticeably thinner and felt better. Feeling better was the most crucial thing. Many of us start to feel pain in our body around our mid-thirties, and this launches us into a vicious cycle of exercising less (because it hurts). However, by eating healthy and exercising daily I started to feel up to more challenges and decided to set some new goals.

These could be anything, but I recommend doing something really awesome like Hiking Across Spain, or Ride a Century.

Since I had started to intensify my workouts with a new goal (I'm going to Spain!), I decided to get the most out of them by going 100% Vegan for at least a few weeks. Living in South Korea, only the most die-hard vegans survive, so I didn't expect to sustain a vegan diet forever. However, this got me cooking ultra lean super foods at home: lentils, broccoli, avocados, etc.

Although I only stayed vegan for a short while, I now prefer seafood and fish, or lean meats in really moderate quantities (around 100 grams). Also, having gone vegan for a few weeks has shown me how amazing that diet will make you feel. I highly recommend making an effort to eat a lot less of meats and dairy products.

Taking it in Stride

After a few months, I have lost almost 30lbs. I'm exercising almost every day, and have added a daily 3x3x30 routine: 3 sets of 30 pushups, squats, and planks. The weight continues to peel-off, though at a more tempered pace. I have allowed myself to reintroduce meat and dairy into my diet, but since I am tracking everything the amount of these foods is greatly reduced.

In short, I look really good, feel even better, eat all the things I love only in more moderate and measured amounts.

Conclusion...

Getting serious about tracking has transformed me. I am a huge believer and have become interested in what other benefits there could be by discovering other areas for improvement. Starting out with the basics, getting a handle over those first is a great idea for anyone. You will see results, promise.

What can I track next? Well, for starters LoseIt has a pro version that allows me to track sleep and water intake. Next, I'm planning to add the new Apple Watch to my repertoire, and maybe Cat Eye computer to track my cadence while cycling.

malesniak 11/14/16 malesniak 11/14/16

Is the Mobile Payment Tipping-point Approaching in the US?

If recent surveys regarding mobile wallet use are accurate, the mobile payment boom is about to happen. The next two years could see a rapid adoption of mobile wallets among credit card holders, causing a paradigm shift in the way we make purchases offline and online.

20% of US Customers Are “Likely” to Load Their Credit Card into a Mobile Wallet

According to Business Insider’s Intelligence Unit the potential number of adopters of mobile wallets in the United States, among consumers with credit cards, is growing fast. The survey measured credit card holders’ negative and positive intent to store their credit card information into a mobile wallet as “Not Likely” or “Neutral,” and “Likely” or “Definitely” respectively. They also measured the number of people who “Already Have” stored credit card information into a mobile wallet.

If this data holds true, it’s likely we are on the precipice (FINALLY!) for a mobile payments boom in the United States.

Scenarios for a Mobile Payment Boom

Scenario One: Entrenched Laggards, Constant Growth of Positive Intent

My first impression from this chart by BI Intelligence was that there is a wave of mobile payment adoption coming among credit card holders. However, we need to make some assumptions to see how rapidly this wave is approaching. First, let’s try to get a grasp on the situation.

Key Assumptions:

33% of respondents who say they are “definitely” going to load their credit card DO
33% of respondents who say they are “likely” to load their credit card DO
People with negative intent (“Not Likely” or “Neutral”) will remain fixed
YoY Growth for positive intent will remain constant

In this What-if scenario, we can clearly see that the number of people planning to store credit card information in 2017 will likely increase at a faster rate than previous years. At a constant rate of YoY growth in positive intent only 95% of the population is represented. It is also likely the laggards will continue to decrease over time though we have kept them constant in this scenario.

Furthermore, if we reduce the number of people with positive intent who actually load their credit card -- conversion -- from one in three (33%), the growth rate for people who are “Likely” or “Definitely” going to use a mobile wallet must increase even more dramatically.

Scenario Two: Laggard Floor, Moderate Conversion

Let’s modify our key assumptions to create a scenario where we have a moderate conversion from intent to action and growth in positive intent, but a similar distribution of responses over time.

However, let’s also assume there is a floor for laggards who show negative intent.

Key Assumptions:

33% of respondents who say they are “definitely” going to load their credit card DO
20% of respondents who say they are “likely” to load their credit card DO
The sum of negative intent (“Not Likely” or “Neutral”) cannot be less than 16%

In this scenario we get a picture that’s more believable. We see a spike in positive intent next year, and have adjusted the growth of positive intent moving forward so we get a similar distribution among “Likely” and “Definitely” reponses. At the same time, assuming a moderate conversion rate (one in five, and one in three respondents respectively) among people with positive intent, we see a nice growth curve among those who “Already Have” stored their credit card information into a mobile wallet.

Among those consumers who have already stored their credit card into a mobile wallet, how many do we think have transacted? In general we see a drop in retention of 33% for any major step along an experience. That leaves us at 66% of people who stored a credit card on a mobile wallet, transact with a mobile wallet; which is about what we would expect based on media reports on Apple, Android, and Samsung Pay use among consumers who can use the service.

Does this seem like an aggressive forecast? Not really. If this is correct, it puts consumers transacting with a credit card via a mobile wallet around 30% in 2019.

In other words, half way through the Early Majority stage on the Diffusion of Innovation scale.

Does this mean my Mobile Wallet is about to be really successful?

It’s unclear what success means, but certainly it means a paradigm shift in the way people transact in less than five years. There are many companies banking on this shift, hence the options for consumers are growing as the market is becoming more fragmented.

Currently, most players measure success by number of registered cards, number of transactions, and the value of those transactions. However, profitability for mobile wallets is something still in the future, though certainly that future is less distant today.

How long can you stick in the fight?

Many traditional financial institutions will continue to see their mobile wallet as a value-added service, while customers who are over-served by those institutions will adopt alternatives with superb mobile experiences. Eventually, those alternatives are likely to move up-market taking away more of the retail banking market from traditional financial institutions.

Are you focusing on a superb mobile experience?

Of course, your payment service is worthless without acceptance. It is essential to have great retail partners who are part of the daily lives of your target audience. And while acceptance is key, so is awareness of your mobile wallet.

Most iPhone 7 users who have a credit card stored on Apple Pay fail to use it because they simply forget it is an option or they don’t know it is. Of course, universal acceptance would resolve this… but until you can get that (please don’t hold your breath) making sure your customers know where your mobile wallet is accepted is critical.

Combining these two critical factors, Acceptance and Awareness, into a superb mobile experience will mean you have a shot at catching onto and riding that wave of mobile wallet adoption.

Can you monetize enough?

The question still remains, how can you monetize your mobile wallet even with a wave of new customers? The recipe for success in consumer-facing mobile payments is still unclear.

There is a plethora of business models and new technologies being experimented with all the time by dozens of players across the payments value chain. Many of these are designed to reduce cost and generate income from that savings, others are designed to create more value by offering discounts or loyalty rewards, while others promise a faster checkout, or try to provide instant settlement.

The list of players is long and diverse. In nearly every country in the world there are several mobile payments players including banks, startups, telcos, retailers, and OEMS. There is a different recipe for each of them.

Ultimately the winners in each market will be those services which can combine Acceptance and Awareness, with a Superb Experience, and a unique Business Model which leverages New Technologies that address cost and speed. I wouldn’t call that a recipe, but perhaps you can call it an outline.

malesniak 11/3/16 malesniak 11/3/16

Is RCS Really A Sleeping Giant

RCS vs OTT Messengers from Michael Lesniak

Republished from my LinkedIn profile

RCS promises to be a major upgrade to the Native Messenger on your Android smartphone. But is all the talk about a Sleeping Giant over blown?

RCS vs. OTT Messengers

RCS, or Rich Communications Services, is a protocol that's been around for several years. It allows carriers to provide services like Voice and Video Calls, File Sharing (think Photos), and of course Chatting 1:1 or as a Group. The problem with RCS for years was that it requires Interoperability between carriers, otherwise end users can only use the messenger among friends on the same network. These contracts take time and create a complicated user experience (Johnny: "Why didn't you get my text?").

Jibe Mobile created a Hub to allow carriers to create one NNI (Network-to-Network-Interface) with their communications service in order to create interoperability with any other carrier also connected to the Hub, provide they used their white-label messenger (Messenger Plus). They offered colourful skins so carriers could "customise" the user interface. Google acquired Jibe last year, and at MWC a few weeks ago they made some announcements. Yippie!

Google's new platform is great, don't get me wrong. However, it is great as an upgrade to the native messenger available on your Android smartphone if it supports RCS (btw only a fraction of all Android devices currently support it, though that will certainly change). The idea that RCS will emerge as a rival to OTT Messengers like WhatsApp, Facebook Messenger, or WeChat (not to mention Instagram, SnapChat, or anything else new that "tweens" are using) is unfounded in reality, or really optimistic.

The bottom-line is people use OTT Messengers (like other social media) because their friends use it, it's personal, it's unique, and often it's private -- or at least more private than your Google-provided messenger. And more than ever, OTT Messengers are evolving to rival not SMS or other Communication tools, but Operating Systems themselves. They are the new layer upon which all m_commerce is being built... or rather integrated with.

If App distribution was broken before, it's dead now. The tops apps are almost always Facebook, Google, or Apple (or some other usual suspect). Services, both private and public, don't have the time or money to compete with those giants for audience. Enter the OTT Messenger with a dedicated audience that's big and local. On-demand services, eCommerce, traditional businesses, public services, payment (p2p, c2b, and even c2g) can all be integrated to the OTT Messenger. And these integrations can be surfaced, or not, based on wherever the user is. WeChat is a great example of this, and they are pushing into Subsaharan Africa something fierce with their major shareholder Naspers. That's significant in several ways, but in terms of the above examples that means millions of people who are already using their phones to pay for everything. A nudge may be all it takes to put WeChat and Naspers at the centre of m_Commerce there similarly to how WeChat has positioned itself in China.

In addition to services, OTT Messengers are ideal for content distribution which drive downloads for other types of apps. This could be anything, literally.

So sleeping giant? Maybe, those guys at Google are obviously creative and smart. We'll see what they come up with. But on the face of things, Google's new Jibe makes for some fancier Native Messengers, but will hardly impact the impressive rise of OTT Messengers to the centre of our smartphone experience.

Checkout some clips from my slideshare below or see the whole thing:
http://www.slideshare.net/malesniak1/rcs-vs-ott-messengers

malesniak 5/23/16 malesniak 5/23/16

Bluetooth Mesh Networks for Retail

Disclosure: I currently work for SK planet, a wholly-owned subsidiary of SK telecom, one of the companies which sets Bluetooth standards.

The Bluetooth Special Interest Group (SIG) confirmed the introduction of new standards to support mesh networking via bluetooth. There were a few startups like Ubudu and Zuli.io that didn’t wait for the standards and these innovators are the first-movers in creating futuristic customer experiences with bluetooth mesh networks. Now that the standards are out, and it’s a watershed moment for IoT.

Bluetooth Beacon Mesh Networks

A mesh network could hypothetically extend the range to whatever distance you need. When a beacon is stand-alone it can advertise itself up to a few meters. Even with two-way communication (transmitting or receiving small packets) the potential utility of the beacon is limited to hyper-localised use cases. For example, while near a beacon in a store the client can request specific information about that location from the server; or, perhaps I could use my phone to turn on/off a lamp while near that lamp.

Bluetooth Smart Mesh Network

A mesh network allows me to extend the range by linking the beacons together. It accomplishes this in two ways: 1) by routing directly to a beacon somewhere in the network to enable a specific experience (e.g. turn-off the kitchen lights downstairs); or, 2) by flooding the entire network or a subset within the network to create an experience using multiple beacons (e.g. set living-room to mom’s profile). Using a mesh network subsets can also be created allowing for unique experiences for connected devices within a specified subset of the network.

Futuristic Consumer Experiences

Smarthomes have been all the rage for a couple years now, and the new standards for mesh networks will accelerate that. However, there are some exciting opportunities for retail consumer experiences as well. Here are a few ideas for implementing bluetooth mesh networks for in-store experiences.

Custom Subsets or “Rooms”

Custom subsets are probably the most well known IoT use case that leverages a mesh network of beacons. This is the oft given example of Smart Homes: dad walks into the living room, the lights dim and TV switches to Bloomberg News. The living room is a subset within the network, and the settings of all devices within that subset can be adjusted to fit the preference of a user. Additionally, a hierarchy of users can be created (i.e. Dad overrides son) and those settings can be engaged simply by walking into a room.

Experiences Adapt To You From Room To Room

In retail, you can easily imagine this being used to create unique experiences at furniture, luxury audio and video showrooms. The question remains, how is this triggered? An end-user with a smartphone application is the answer most of the time today. Whether or not the use is a customer or salesperson is another question. On the one hand, the lure of customising your own experience while in a showroom could tempt customers to download your software, it may be more efficient to create software for clienteling.

Shopping Efficiency

How much time have customers wasted trying to find products within large department stores, shops within large shopping malls, or the toilet? Networked signage could be used to assist customers and make their journey more efficient. A customer could select the target destination within an app on their smartphone or on a digital sign. As he travels through the store or mall, visual cues can be triggered to guide the customer on his journey.

Signage Alerts When You Arrive

These cues can be in-app via notifications (“you’re going the wrong way”) or via digital signage (“Customer XYZ here is your destination”). In this use case, a mix of proximity technology like geomagnetics or wi-fi would be the best way to guide customers. However, incorporating visual cues will reassure customers and probably create new opportunities to surprise and delight them.

Personalised Signage & Electronic Labels

Networked Signage and Electronic Labels are another opportunity for retailers and customers. A label which displays a price with e-ink can dynamically display discounted prices to customers subscribed to loyalty programs or with a digital coupon. In fact the packet-size of data needed to display a price is small enough it should be possible without the internet. A networked electronic labels could dynamically generate prices for a section of a shelf, so customer can compare discounts on multiple brands.

Dynamic Prices On Electronic Labels

More dramatically, personalised media could be presented to customers at any digital sign. Digital Signage connected to a mesh network could request content from the cloud via the network.

Dynamically Adjust to Audience

With enough connected signage and labels, retailers could abstract further to create experiences for audience types. For example, customers of a given profile at a given time of day within a given store could tend to coalesce within a certain subset of a mesh network. At the same time another group of customers of a given profile could coalesce within another subset. This would allow for digital experiences within either subset to be tailored for those audiences.

Flooding Subsets To Adapt For Audience Profiles (Green vs Orange)

In Conclusion

Without a doubt the experiences retailers can create leveraging bluetooth mesh networks will be essential to the success of their mobile software. A few technology startups like Ubudu and Zuli, as well as large companies (SK telecom among them) are already moving to make bluetooth mesh beacons a commodity. Digital Signage will be the obvious choice for retail, but the real question will be what unimaginable use cases will creative marketers invent for mesh beacons? I’m not simply referring to engaging content on a screen, but beyond that what new devices will we connect and how will they create more value and efficiency?

malesniak 5/16/16 malesniak 5/16/16

Are Self-Published Authors Earning $1 Billion on Amazon?

Amazon began as an online bookstore. Books were Jeff Bezos answer to the questions “What obvious thing do you know that no one else knows?” He knew there was a longtail of demand for books, that there were people frustrated because either they couldn’t find the books they wanted at their local bookstores or they couldn’t find them quickly. He knew there was a longtail of supply for books, that there was potentially an infinite number of books to fulfill that demand. And he knew people would flock to his webstore if he could provide a solution to connect demand with supply better than anyone else.

While the Everything Store is supposed to have been founded on the premise that the internet would make it easier for consumers to find “Everything” at a lower price, books were the perfect proxy for “Everything.” Books presented a clear problem for both mainstream and niche consumers which could be solved, presented a nearly endless longtail and an eternal shelf-life.

Today the longtail is growing in influence as the power-dynamics of publishing is shifting away from major publishers and into the hands of authors.

The Endless Longtail of Books

The Association of American Publishers (AAP) is “the largest U.S. trade association for the consumer, educational, professional and scholarly publishing industry.” They have for years been tasked with creating standards for publishing, keeping tabs on the book selling industry, and hosting events that bring the industry together to maintain a community of publishers, authors, and distributors. AAP represents publishers, and reports on their performance based on platform (print, or digital) and category monthly and annually. Last year they reported that eBook sales are in decline, and infact they were for publishers.

But the real story here was not that publishers represented by AAP are reporting a decline eBook sales; rather, how consumers are choosing to buy independently published eBooks. Fortune, in response to a NY Times article publicizing AAP’s sales statistics as a “plot twist” (that eBooks were in decline while print sales were improving), reported that according to independent industry analysts at Author Earnings the market for eBooks is relatively stagnant though long-term trends favor eBooks becoming dominant over time. What’s remarkable is not the struggle between digital and print, but rather that independent publishers… or self-published authors… now sell more eBooks than the Big 5 publishers who have traditionally dominated book sales.

The ascension of “indie publishers” indicates that a) consumer demand for niche books continues to be strong, b) the quality of indie published books has been or is being syndicated by the masses.

The Writing on the Wall

This shift in dynamics is going to accelerate as consumers earn more trust in authors selling to them directly. Authors already prefer to self-publish in-theory because they can earn substantially more. Selling directly through Amazon means pocketing 70% of the cover price. Selling through a publisher authors typically get 25% of their publisher’s net (for eBook sales). However, cutting out the middleman today still represents an opportunity cost to authors seeking shelf-space offline where 70% of book sales still happen, not to mention abandoning the prestige of making the NY Time Best Seller list.

Arguably many authors today will earn more by sticking to self-published eBooks, but making the NY Times Best Seller list as a self-published author is still unlikely as is getting a deal to produce a major motion picture based on your work. But the dynamics are changing and The Martian is timely example of this, having become both a best seller and a major motion picture.

The Martian was a self-published serial novel that just got traction. Its popularity online caught the attention of Crown Publishing (a division of Penguin Random House) and the rest is history. Success stories like The Martian will certainly inspire more writers to self-publish directly to their audience rather than submit to the complex and onerous demands of the publishing industry.

Better for Consumers and Authors, and Publishers?

Consumers win in this new paradigm of publishing. It means more choice from an increasingly wide range of authors and genres, at a lower cost. Authors win because as they build trust with consumers the more willing those consumers are to pay a few bucks to download their eBook. In fact, authors are set to gain tremendously from this new dynamic. Based on my own back-of-the-envelope estimates self-published authors are approaching $1 billion in revenue on Amazon.

Statista estimates eBook Sales totalled $6.74 Billion in 2015, of which Amazon controls 71% (according to some estimates) giving them $4.79 Billion in eBook Sales. Averaging the percentage of sales per category reported by Author Earnings from January 2015 through January 2016, Indie Published and Uncategorised Single-Author Publishers represent 24% of sales or $1.14 Billion.

Assuming those authors pocket 70% of the cover price, self-published authors earned approximately $800 Million selling on Amazon in 2015.

The question remains whether this will be good for publishers? Clearly it is a better model, allowing consumers to syndicate books first means a more democratic vetting process, less overhead, and higher chances a book will hit the best seller lists once it’s picked up. But that could be temporary, over time the publishers could simply become irrelevant.

malesniak 3/9/16 malesniak 3/9/16

RCS vs. OTT Messengers

This is from a post I recently made on LinkedIn...

RCS promises to be a major upgrade to the Native Messenger on your Android smartphone. But is all the talk about a Sleeping Giant over blown?

RCS vs. OTT Messengers

The bottom-line is people use OTT Messengers (like other social media) because their friends use it, it's personal, it's unique, and often it's private -- or at least more private than your Google-provided messenger. And more than ever, OTT Messengers are evolving to rival not SMS or other Communication tools, but Operating Systems themselves. They are the new layer upon-which all m_commerce is being built... or rather integrated with.

In addition to services, OTT Messengers are ideal for content distribution which drive downloads for other types of apps. This could be anything, literally.

Here is a presentation I put together to compare the two: RCS vs OTT Messengers

malesniak 4/21/15 malesniak 4/21/15

Will We Live Forever?

The future is bleak or brilliant depending on who you ask. Whether you consider the displacement of hundreds of millions of people due to rising sea levels, or droughts so severe they force us to abandon entire cities, or food shortages, or the extinction of bees. The list of dystopian outcomes to our collective failure to resolve the most important challenges facing our species is long and intimidating.

Providing a contrary view, futurists like Ray Kurzweil, pioneering entrepreneurs like Peter Diamandis, or visionary researchers like Aubrey De Grey, and ordinary folks like yours truly believe we have a lot to look forward to. Enough to want to live forever, or at least a really long time.

Is this possible? Is it just a dream deferred from a pioneering generation of western yogis and siddhas and vegans? A misplaced optimism instilled in the children of baby boomers throughout western civilization? Can we really live forever?

All Cataclysms Held Constant A Doomsday Lurks

If we hadn’t brought the environment to the brink; if we hadn’t rationalised the deployment of nuclear weapons; if we hadn’t socialised (in the USA that’s subsidize) industries that undermine natural alternatives to chemicals, plastics, coal, oil, etc; if we had been a perfect inhabitant of Earth… we would still be doomed.

Antibiotics have saved lives, tens-of-millions of lives. Penicillin alone is attributed with saving more than 200 million lives. Microbial diseases which plagued families, killing or disabling untold millions of children, have been… well, cured. Today we hardly think of pneumonia or meningitis as life-threatening, and most diseases mean a day-off from work for additional bed rest, tea, and a regimen of antibiotic medicines.

But those days are numbered, the bugs are evolving. As early as 2005 researchers estimated 4% of hospital deaths were caused by antibiotic resistant disease. 25,000 people died a couple of years ago in Europe due to antibiotic resistance strains of disease causing bacteria. More than 10 million people could die each year due to antibiotic resistant disease according to some estimates. Pneumonia, Gonorrhea, Tuberculosis have the potential to be resurgent killers to name a few. In addition to disease, common life-saving procedures become impossible (or life-threatening) when antibiotics fail such as transplant surgery, a burst appendix.

Are we really on the verge of losing our gains in extending life and greatly improving its quality? If we are entering a post-antibiotic era than it seems likely.

Dirt And "Bones"

Doomsday scenarios are both relevant and critical to mobilising people to innovate new ways to cure disease and extend life, and they are successful at doing just that. There is hope, in dirt and "Bones."

First, dirt. More than 10 billion bacteria and fungi live in a single gram of soil. Penicillin comes from one of these, as well as “many other well-known antibiotics.” The challenges has been how to discover new antibiotics from this abundance of microbial life. In fact all the medical achievements of antibiotics have come from just 1% soil bacteria. 99% remains to be explored, and if that is any indication of future discoveries (fingers-crossed) we should be able to combat antibiotic resistance for hundreds of years. Imagine 100 years of drugs without resistance for each 1% of soil we explore… doomsday seems really far away.

A new technology called iChip promises to deliver hundreds if not thousands of new antibiotics, anti-inflammatories, anti-virals, anti-cancer agents, and immunosuppressives. This simple innovation has inspired “citizen scientists” to submit dirt samples from around the United States, soon the world. Combinatory innovation at its finest, a simple new device for sampling dirt combined with unprecedented connectivity to crowdsource new soil samples, thereby exponentially accelerating the process of discovery. Undoubtedly we will have to reform regulatory bodies to facilitate new drugs to become commercialized more efficiently.

So we will overcome resistance, can we live forwever? Well, it is a key part to extending life. There are additional advances in other types of treatments, prevention, and procedures which will help us achieve immortality.

Diagnosis by a medical doctor are only correct 55% of the time, according to the team at Tricorder X Prize, sponsored by Qualcomm. And that’s after you wait 3 weeks to see your doctor, feeling sick and getting worse. Often we are forced to take higher doses of medications to combat diseases that have fester for weeks, and nearly half the time we are being treated for the wrong condition.

Enter “Bones,” Doctor McCoy from Star Trek. Among the new procedures on the verge of emerging from sci-fi lore to real-life are diagnostic tools that promise to make anyone with a smartphone a better diagnostician than a medical doctor. The famed character from Star Trek has inspired inventors to create the solution, a real-life tricorder that can diagnose up to 21 conditions including vital signs, allergens, TB, stroke, and more. The prize has existed for about 3 years, and today there are 10 finalists competing for $10 million. It may be unlikely that any of these companies succeed to diagnosis all 21 conditions this year, but within 5 years it is conceivable our ability to treat disease will radically change.

Will We Live Forever

Undoubtedly there are challenges ahead of us, but the rate of innovation… rather that speed at which sci-fiction is becoming reality… gives us much to be hopeful for. The next gen tricorder could even administer treatments, using programmable nanites. Not to mention regeneration to replace failing organs… but will we live forever?

Maybe, if we can effectively extend life to 95. Some researchers have found that aging effectively stops after 95 years old, and today billions of dollars are being invested to understand how. But living forever at 95 doesn’t sound appealing next to living forever at 25, so researches like Aubrey De Grey are trying to understand if it be stopped sooner. The techno-philanthropists of Silicon Valley including Larry Page, Elon Musk, Peter Thiel, are all invested in efforts like the Palo Alto Longevity Prize and ventures like Calico.

In other words, it is entirely possible that a healthy person today could live significantly longer, and that the first person to live to 1000 years old has already been born. Assuming other calamities don’t end your life, the potential you will live well into your hundreds seems pretty good. Indefinite supplies of effective antibiotics and other treatments, dramatically improved diagnostics, and a host of new tech like nanotechnology, bionics, and regeneration mean that we will at least live long enough to know for certain whether or not we can turn-off aging indefinitely.