While using landing pages to introduce mobile apps to targeted audiences online has become standard, these pages are not always responsive to various devices. Here are a few reasons why you should have a mobile optimized site, and hopefully make it functional.
4 Billion Mobile Devices and 3 Billion Toothbrushes
That’s why it is hard to conceive that people would overlook the need to have a mobile web version of their service, or at least of their landing page(s). According to research by Accenture 69% of their respondents accessed the internet using a mobile device, including smartphones and tablets.
Overall, you can expect mobile internet users to outnumber desktop internet users by next year. Already 25% of Americans access the internet exclusively through a mobile device.
A to the I to the D to the A
Mobile versions of your service can do more than just introduce your service or direct people to download. They can present to potential users the core-benefits of your product by providing a generic version to anyone out there. Not only that, these mobile web versions can be built much faster (and for less money) which means you can start building buzz -- not to mention getting real feedback.
In other words, start building “Awareness” and getting people “Interested” by showing them why your product is better. This will create “Desire” for the product, and means that more people with take “Action” when the time comes. This centuries old model for customer acquisition, AIDA, is the backbone for most acquisition funnels.
Speed and Universal Access
The mobile web is “device agnostic,” meaning it is fairly responsive (changes size to fit a variety of screens) and works on any operating system. Chris Borgan, he co-authored The Impact Equation (NY Times best-seller, blah blah), provided an interesting case study for a sports service that chose to build both native apps and for the mobile web. The service was able to provide core features (up-to-date scores) a full 6 weeks before their native app was ready for review.
Not only were they able to reach their audience sooner, it was available to anyone whether they prefer iOS or Android. That can be an enormous benefit for a bootstrapped team.
How to do it?
First, have a website. Even it is a landing page telling people to sign-up for your beta pre-launch. Next, optimize that site for mobile... it’s not that hard to do, here’s a neat article about it: [LINK].
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